This project is a rebranding challenge to design a new logo for a well-known Australian brand. Boost Juice was an immediate choice because of its bright colours, funky logotype, and energetic vibe. The aim in rebranding Boost Juice was to give it a refresh that sparks interest with emerging generations, but still holds the nostalgia for existing customers. Research went into understanding why the brand is loved so much in the first place, and to reflect their values in a new logo.

This task was particularly difficult as the 'Boost' logo is both iconic and timeless. When rebranding a logo, it's important to consider which elements stay the same, and which elements change. To ensure recognizability, the brand colours were kept the same while the text and shape were changed to feel new.